Amid many recent U.S. protests – pertaining to politics – one protest in particular resonated with many young people – Chipotle guacamole prices!

If you haven’t seen the above photo, consider yourself in the minority. The photo has been shared via a number of (highly followed) social media accounts.

Funny enough, Mr. Guac (protestor) is no other than Wage War’s Seth Blake (guitarist). So how did this all come about – read in the excerpt below.

“To be honest, it all started as a joke. I was in NYC for the first time this past weekend, and there were obviously all kinds of protests and the women’s march that took place. I actually picked up a sign from the women’s march off the ground that had a blank side. I was eating at chipotle in midtown Manhattan where the guac was $2.30 extra. Quite a bit more than it typically is in Florida. So I went to the cashier to ask if I could borrow one of her markers. She let me (having no clue what I was going to write). I proceeded to write, ‘WHY IS GUAC EXTRA?’ on the sign and stood in front of that Chipotle for about 2 or 3 minutes while my girlfriend and her brother took a couple pictures. After seeing how the picture turned out, I thought it would be pretty funny to provide some comic relief for family and friends on social media during a very divided day for our country. Over the course of the next 24 hours the picture completely exploded beyond any expectations I had and was viral in a flash. Definitely something I’ll always remember. I guess I’ll have to frame the picture to hang up in my house now.” – Rock Feed

Blake also won’t have to pay for that extra guac at Chipotle in the future – a company representative sent him five free gift cards.